I fix the structural reasons marketing stops working — before you waste another year on tactics.

You need world class marketing. Yet it’s likely you can’t afford to build it internally: hiring a full team means salaries, overhead, tools, operations, management, and constant restructuring.

And without strong leadership, teams drift, strategies fragment, and marketing becomes a cost center instead of a growth engine…

Let’s fix it. I step in as acting CMO, rebuild your marketing engine (strategy, tech, CRM, GTM), and hand it back to you running. Starting engagements from 8–12 weeks.

Peter Nikashin - Fractional CMO
Contact me for a diagnostic call.

Peter Nikashin. Execution-Driven Advisor & Systems Builder for over 20 years.

You need RESULTS,

And I am here to help your team succeed.

What I Deliver

  1. Brand & Product Transformation, Positioning & Competitive Differentiation Marketing Strategy.

  2. Marketing Operational Framework, Plan & Execution Blueprint. Events, Communications, PR, Suppliers and more.

  3. Customer Value Maximization Programs.

  4. Team Coaching & Development.

  5. Leadership during hiring, M&A, or strategic transitions. Board Advisory & Decision Input.

In Their Words

8 Reasons to Engage Me

  • Immediate Senior Leadership to make Your Team Succeed

    Zero Ramp Up. I step in as your outsourced CMO and handle strategy, execution, prioritization, and structure from day one. No onboarding drama, no waiting for results.

  • A Complete Marketing Function

    Don’t have a Full Team? No problem, you get product marketing, GTM, CRM, brand, content, events, PR, lifecycle programs, and analytics — delivered as a unified system.

  • Hands-On Execution

    Everything I design, I implement. Fast. That includes GTM launches, positioning, narratives, campaigns, CRM setups, CRO testing, and team stabilization.

  • High Impact Marketing - Fraction of the Cost

    Replacing even three mid-level hires costs more than outsourcing the entire marketing function to me. No salaries, no severance, no operational overhead, no management burden.

  • A Marketing Engine Built Properly (Most Aren’t)

    Most marketing teams become dysfunctional because their operating model is wrong. They lack tech foundations, GTM processes, decision frameworks, and accountability.
    I rebuild the marketing architecture so it actually works — aligned to revenue, product, and commercial goals.

  • Faster GTM & Commercial Alignment

    I work directly with sales, product, and leadership to bridge the “strategy to execution” gap, ensuring marketing finally drives revenue instead of chasing random deliverables.

  • Unbiased, External Perspective

    I bring expertise, uncover blind spots, and reset priorities based on data and actual market conditions (not internal politics).

  • Access to Elite Creative Firepower

    I bring in top tier specialist agencies — the kind of teams most companies can’t hire or manage internally — to deliver high quality video, product explainers, campaigns, design, and technically advanced content. You get a world class creative engine without carrying the overhead or trying to build it in-house.

Flexible, Results-Based Pricing Model

Based on your specific challenges and business situation (size, maturity, growth challenges and internal resources) i will work out a quote based on a flexible and results (OKR) - based tiered pricing model.

The criteria used to work out precise pricing includes things like Engagement Scope & Duration, Company Stage & Budget, Team Capability, Goals (Transformation vs. Tactical) and Performance Alignment.

Example, if we look at “Goals (Transformation vs. Tactical)” criteria: Major transformations (e.g. reorg, brand pivot) or fast scaling call for deeper engagement (retainer + possible bonuses), whereas isolated needs (market research, pitch deck prep) fit hourly or short projects.

Contact me for pricing details

Brands i delivered results for.

Trusted by category leaders across B2B, SaaS, and iGaming.

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Let’s Fix Your Marketing Engine

If your marketing is slowing your growth, let’s fix it. One short conversation can save months of wasted effort and budget.